PROGRESSIVE NATURE
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DIRECTION

           

EXPLORE     -     IDENTIFY     -     CREATE

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Creative Direction :

Understanding ones strengths and identity in a sea full of personalities allows a brand or product to have a strong connection with the target audience. Providing marketplace insight, developing internal archetypes and communicating intent through focused design language are all vital activities in guiding a brand to discover its own unique voice.

SERVICES PROVIDED :

  • market research
  • trend forecasting
  • mood exploration
  • design languages
  • collection themes
  • merchandise stories
  • branding guides
  • marketing guides